Big Brother season 28 begins Thursday, July 9, with a 90-minute premiere at 8 p.m. PT/ET on CBS, and the first week does not stop there. Big Brother: Unlocked follows on Friday, July 10, at 8 p.m. PT/ET, then a special 90-minute Big Brother episode airs Sunday, July 12, at 8 p.m. PT/ET.
That rollout is why fans are searching now. The opening week sets the pace for how the season will be watched, and it gives viewers a fixed window for the main show, the after show and the start of live feeds. After premiere week, new Big Brother episodes will air every Wednesday, Thursday and Sunday, while Big Brother: Unlocked will air every Friday.
For viewers who want the live broadcast, Big Brother episodes can be livestreamed on DirecTV, Fubo and Hulu + Live TV. DirecTV offers a five-day free trial, and Fubo offers a one-day free trial for new subscribers. Paramount+ Premium is also required to stream new episodes live. Paramount+ Essential subscribers can still watch them the next day on demand, but not as they air.
The live-feed schedule is the sharpest split in the launch plan. Big Brother's 24/7 live feeds begin on Paramount+ on Friday, July 10, at 6 p.m. PT/9 p.m. ET, with limited live-feed content also available on YouTube. That means the season opens with a full CBS premiere, a separate after show and then the feed launch, giving fans more than one way to follow the game as it begins.
For Kamu Ufc readers trying to pin down what matters today, the answer is simple: the season starts now, and access depends on where you watch. CBS carries the main episodes and Big Brother: Unlocked, while the live stream on Paramount+ is limited to Premium, not Essential. That leaves the next real checkpoint on July 10, when the after show and the live feeds both go online.
