Kylie Jenner and Dunkin' have launched The King Kylie Collection, a limited-time menu of three pink drinks that went live nationwide on July 8 at participating locations. The collection ties the fast-food coffee chain’s latest promotion to Jenner’s King Kylie persona, with the launch centered on color, nostalgia and a summer-ready pitch.
Jenner said the campaign is meant to feel “playful, nostalgic, and perfect for summer,” and she added that “the color pink has always been central to the King Kylie era.” That framing gives the rollout its edge: this is not just a celebrity drink tie-in, but a deliberate return to the bold internet image that helped define Jenner’s earlier online presence.
The three drinks each lean hard into that pink theme. The Candy Pink Lemonade Refresher blends pink pineapple flavors with lemonade and dragonfruit pieces. The Vanilla Pink Cloud Latte mixes espresso, whole milk, French vanilla flavoring and pink Strawberry Cold Foam. The Pink Lemon Drop Suncloud Lemonade is topped with pink Strawberry Cold Foam. Alongside the drinks, Dunkin' also introduced several additional summer drinks and seasonal treats.
Dunkin' backed the launch with a commercial made with director Dave Meyers, and Jenner appears in it wearing a pink wig and matching suit. The visual sells the same message as the menu: this is a branded comeback built around the King Kylie era, described as Jenner’s bold internet era, when colorful hairstyles, glamorous selfies and a huge social media presence made her one of the most recognizable figures online.
What is left unanswered is why this moment was chosen for the return. The menu is limited-time, and Dunkin' has not said how long The King Kylie Collection will stay on participating menus. For now, the launch gives customers a fresh summer lineup and gives Jenner another turn at an identity she says still belongs to pink.
