Benson Boone has turned a run of social media clips with Alix Earle into a rolling tease for his new single, The Time of My Life, and one post now points to a June 25 release time. The latest video, posted over the weekend, carried the caption, “JUNE 25th 3PM PST,” while Earle replied, “Hahahahaha.”
That post did more than preview music. Boone wore a fur-lined loincloth, Earle appeared in a matching look with a cross-neck top, and the pair embraced before rising dramatically into the air. In the same clip, the camera cut to Earle beating a large, inflatable dragon with a club, a sequence that made the video look like part performance, part joke and part tease.
The attention has been building since Wednesday, June 10, when Boone started sharing clips featuring Earle. In the first one, he tagged her in the caption while teasing The Time of My Life, but she did not actually appear. Mid-last week, he followed with a second clip in which he sat at a table in medieval-style garb as Earle danced in matching gear. That post had already been viewed more than 3.2 million times on TikTok, and Boone captioned it, “Alix Earle the queen fr.”
Then Earle posted her own clip. In it, she helped Boone clean himself with products from her Reale Actives line, and a snippet from his new tune played in the background. Fans immediately treated the exchange like something more than a standard rollout, with one writing, “I feel like I’m interrupting something,” and another saying, “Respectfully, I’m going to overanalyze this.”
That reaction is the reason the posts are traveling so widely. They are promotional content, since Boone is clearly teasing The Time of My Life, but they are also staged to feel personal, which is why they have fed dating rumors without confirming that Boone and Earle are actually together. Earle’s own involvement matters too: she is not just appearing in the videos, but folding her Reale Actives products into the same online storyline.
For now, the clearest next step is the one Boone already put in the caption. The question is not whether the clip was playful; it was. The question is what exactly arrives at 3PM PST on June 25, and whether Boone plans to make the tease pay off with the song, a reveal, or something the posts have not yet explained.
