Tim Tebow has taken his warning about online child exploitation public again, releasing a social media video to promote the Know 2 Protect campaign. In it, he says adults who are around children need to notice the signs and move before the damage deepens.

The appeal lands now because Tebow says the danger is not distant or rare. He said every minute somewhere online a child is being targeted, and by the time the video ends, another child will have been groomed. That is the urgency behind his call to parents, coaches and neighbors to stay alert and take action.

The campaign itself lays out a simple aim: help adults and children identify exploitation and stop it before it advances. Tebow said he teamed up with Homeland Security Investigations and the Know 2 Protect effort to push that message, using the video to direct attention to the warning signs instead of leaving families to guess what to look for.

That is also where the campaign runs into its hardest truth. Preventing exploitation depends on people recognizing it early, yet Tebow’s own words make clear that children are still being targeted while adults are deciding what to do next. The message is less about awareness in the abstract than about forcing a response in the moment.

Through the Tim Tebow Foundation, the former Gator has already worked with law enforcement to rescue and protect exploited children, giving the campaign a record behind it rather than a one-off appeal. For readers, the immediate takeaway is not a slogan but the next step the campaign is pushing: visit Know2Protect, learn the signs, and act before another child is pulled in.