has rolled out a new animated Super Bowl LXI ad called Toy Story 5.5, the latest piece in its “We’re Going” campaign and the third installment in the yearlong push. The spot is built around voices and personalities turned into toys, with animated versions of Joe Buck, Troy Aikman and Lisa Salters alongside action figures of Pat McAfee, Adam Schefter, Peyton Manning, Eli Manning, Randy Moss and Jason Kelce.
The timing is what gives the ad its immediate pull. plans to debut it during Game 1 of the NBA Finals between the New York Knicks and San Antonio Spurs, which means the network is using one championship stage to start another. For people searching toy story 5 right now, the connection is obvious: Disney and Pixar’s film is due in theaters on June 19, and is leaning hard into the brand energy around it while keeping its own Super Bowl LXI message in motion.
The spot opens with Laura Rutledge and NFL analyst Marcus Spears in an office exchange about why the toy action figures are not being packed for the trip to Los Angeles. Spears tells her to hold the fort down. Instead of staying put, the toys spring to life and head out on their own journey from Bristol, CT, to Los Angeles, with Woody and Buzz Lightyear making appearances along the way and App-E dropping in for a cameo.
That small comic detour does more than set up a joke. It gives a way to fold its on-air identities into a familiar Disney-Pixar world while keeping the campaign moving toward Super Bowl LXI, scheduled for February 2027 in Los Angeles. The setup also turns the network’s own talent into part of the story, which is the point of a campaign that has tried to make the Super Bowl feel less like a single date on the calendar and more like an event building all year.
The new ad follows the first spot released after Super Bowl LX and On the Clock, which debuted on night one of the NFL Draft in Pittsburgh and featured NFL Commissioner Roger Goodell announcing as the pick for Super Bowl LXI. More creative is set to follow before kickoff in February 2027, as keeps extending its “Year of the Super Bowl” effort across broadcasts and platforms. The unanswered question is no longer whether the network will keep pushing the campaign forward; it is which moment it will choose next to turn the road to Los Angeles into part of the show.
