Maluma turned a Tuesday sauna break into a viral post, uploading a TikTok video that showed him shirtless, with wet hair and his tattoos on display while the reparto cubano track “Dichávate” played in the background. The clip spread fast: in a few hours it had 311,000 views, 76,200 likes and 12,300 shares.
The post helps explain why readers are searching for Maluma now. A major reggaeton star putting his name next to a Cuban viral audio gives “Dichávate” another burst of attention, especially after the song had already been moving through TikTok since January 2026 and picked up more visibility beyond the platform. On-screen text in the video read “Q hp vicio,” and the caption said “Sobelo,” a shorthand that matched the tone of the clip without adding any explanation for why he chose that moment.
“Dichávate” was released on December 24, 2025 and is credited to Ya Ice Dilan, Rey Tony, Helabusador, JipMusic Global and DJ Honda. The song has more than 40 million reproductions on YouTube, and its line “es un vicio que ni con otra mujer se me cura” has helped make it one of the most viral TikTok audios since January 2026. Reparto cubano itself blends reguetón, timba and rumba, and the style emerged between 2007 and 2010 in Havana’s popular neighborhoods.
Maluma is not discovering the genre for the first time. He went viral in May 2025 while vacationing on a yacht with “El Punto” playing in the background, another track tied in the piece to Charly & Johayron, El Taiger and Bebeshito. That earlier moment, along with the recent boosts from Vinicius Jr. on May 21 and Bad Gyal on her 2026 tour, shows how a sound that started in local Havana neighborhoods has already moved into sports, concerts and now Maluma’s feed. What he has not explained is why this sauna clip was the moment he chose to share it, but the response made the point clear enough: his audience treated it like an event.
