The Welcome to Fabulous Las Vegas sign will turn purple on Monday morning as Clark County marks Alzheimer’s and Brain Health Awareness Month, with Commissioner Justin Jones set to host a special ceremony at 8 a.m. at the landmark.

The lighting is meant to honor more than 54,000 Clark County residents living with Alzheimer’s disease, along with the families and caregivers who shoulder the daily burden around them. Jones said the ceremony is a reminder that the county stands with every resident, caregiver and family member navigating the disease, and that awareness is the first step toward change.

The landmark display gives the campaign a public face at a time when the disease’s reach in Nevada is impossible to ignore. The state is home to 54,900 residents living with Alzheimer’s disease, and more than 39,000 of them live in Clark County. Nevada caregivers also provide an estimated 226 million hours of unpaid care each year, work valued at more than $2.6 billion.

For Hector Fernandez, the fight carries a personal weight that statistics cannot capture. The CEO of IGT and a member of the Alzheimer’s Association board of directors said he lost his mother to early onset Alzheimer’s, describing the disease as something that leaves families facing heartbreak, uncertainty and caregiving challenges most people never fully see.

That visibility gap is part of what makes Monday’s ceremony matter. Despite the scale of Alzheimer’s in Nevada, fewer than half of those affected receive a formal diagnosis disclosed by a clinician, leaving many families to navigate the disease without clear confirmation or a road map. Fernandez said supporting the cause became deeply personal after his mother’s death, and that he is honored to help raise awareness alongside Southern Nevada families affected by the illness.

The purple lighting will continue during June, but the event at the Las Vegas sign is designed to do more than decorate a landmark. It puts the disease in front of one of the state’s most recognizable symbols, and it does so at 8 a.m. on Monday, when Jones and community supporters will gather to make the message unmistakable: Alzheimer’s is already here, and the people living with it are not alone.