Sentry Insurance will replace Farmers Insurance as the title sponsor of the Pga Tour stop at Torrey Pines in 2027, and the event will be renamed The Sentry. The new tournament is scheduled for Jan. 27-30 and will end on a Saturday, a shift made to avoid going head-to-head with the NFL conference championship games.
The change lands after Justin Rose made the final putt of the 2026 Farmers Insurance Open, closing out a 17-year title sponsorship run between Farmers and Torrey Pines Golf Course. For fans in San Diego, it means a familiar event name is going away, but the tournament stays in a place that has hosted PGA golfers for six decades. The 2027 Sentry will be the second event on the PGA Tour schedule, coming the week after the season-opening American Express.
The field that just played in San Diego showed why the stop still carries weight. The 2026 Farmers Insurance Open offered a $9.6 million purse and included 10 major champions and 15 of the top 30 players in the Official World Golf Ranking. PGA Tour CEO Brian Rolapp said the tour has hosted elite competition in San Diego for 75 years and praised the partnership with Sentry and the Century Club of San Diego as part of that legacy.
Sentry is not new to the tour. The mutual insurance company headquartered in Wisconsin previously held the title role for the season-opening event at The Plantation Course at Kapalua on Maui, where The Sentry had been a Signature Event with a limited field and a $20 million purse. That Hawaii stop was canceled in 2026 because of drought conditions, water restrictions and logistical concerns, and the two PGA Tour events in Hawaii do not appear on the 2027 schedule.
For Sentry CEO Pete McPartland, who owns a home in Coronado, the San Diego move is personal as well as business. He said the point is to get to know the people they are now intertwined with and understand what matters to San Diegans, a sign that the company wants more than a logo on a leaderboard. Marty Gorsich of the Century Club called Sentry a partner as much as a sponsor and said the company fits the ethos of the San Diego vibe, a fitting line at a moment when the tour is trying to keep one of its most established venues while reshaping the calendar around it.
That reshaping is where the uncertainty sits. Sentry has a contract to present a PGA Tour event through 2035, but its relationship with Torrey Pines is not guaranteed beyond 2027, and the tour’s Future Competitions Committee is considering major changes to the schedule and structure of events. For now, San Diego has a new name on the trophy table and a date on the calendar; what happens after that will depend on how the tour redraws its map.
