CW has locked in a five-year WWE media deal that runs from October 2024 through September 2029, paying $25 million a year for rights valued at $125 million over the full term.
The numbers matter because WWE’s latest media agreements have been spreading across major outlets at very different price points, and CW’s place in that lineup is now clear. The network’s deal is far smaller than Netflix’s $550 million annual agreement and ’s $325 million annual pact, even though all three are part of the same push to distribute WWE programming across more than one home.
The CW figure is the key number for anyone tracking where WWE content lands and what each partner is paying to carry it. Netflix’s 10-year deal runs from January 2025 to December 2035 and carries a reported value of $550 million per year, or $5 billion over 10 years, with options to terminate after five years and extend to 20 years. ’s five-year agreement runs from September 2025 to December 2030 and is valued at $325 million per year, or $1.6 billion over five years. Versant/NBCU also has a five-year deal covering October 2024 to September 2029, worth $287 million a year and $1.4 billion in total.
That comparison leaves CW at the low end of the WWE rights market, but the deal still gives the network a foothold alongside some of the most heavily priced media partners in the sport-entertainment business. What the CW agreement actually includes was not specified, and that omission matters because the published terms reveal the money and the clock, not the programming.
For now, the answer to the main question is straightforward: CW pays $25 million a year for WWE through September 2029, and the open question is not the price but the package.
