Amanda Holden has added another holiday shot to the stream of swimwear photos her followers have come to expect from her. Earlier this week, the Heart Radio presenter was in St Tropez with friends and posted a poolside image that showed her in a plum-hued string bikini, Aperol in hand, beside an azure-blue pool.
The image is the latest reason the 51-year-old mother-of-two keeps turning up in searches tied to holiday style. In June 2025, she shared a Barbie-pink bikini photo from the Balearics, while in February she swapped Surrey for Barbados in a leopard print set from Isabelle Meira. The same pattern runs back through June 2024, when she called a Lipsy London bikini her favourite and posted a video montage of sun-drenched pictures, and through earlier trips in 2024 and 2023 that included a tiny metallic bikini by a pool, a sky-blue halterneck on a boat, a black Melissa Odabash bikini, a mint-green look in Italy and a red two-piece in Los Angeles.
That is why the St Tropez picture lands so neatly for her audience: it is less a headline-making appearance than another carefully chosen moment in a stream of holiday images. Holden often shares swimwear photos on Instagram, and the locations alone — St Tropez, the Balearics, Mauritius, Barbados, Italy and Los Angeles — have become part of the appeal. Still, the latest post does not answer the simplest question around it: what brought her and her friends to St Tropez this week, beyond the easy glamour of a sunlit break.
For now, the photo does the job it was meant to do. It keeps Holden in view as a reliably watched presence on holiday, and it adds one more frame to a public image she has built one bikini at a time.
