Stellantis used its Investor Day to lay out a sweeping reset of its U.S. brands, and Jeep was at the center of it. By 2030, the company said its North American showroom will be updated with 11 new nameplates and 12 refreshed models, with the lineup expanding into five new segments and coverage rising from 60 percent to 90 percent.
Among the more notable additions is a new Jeep Wrangler Scrambler that appears headed toward the market as a two-door pickup truck, along with a sporty SRT version of the Wrangler Scrambler and a sporty SRT model for the Grand Cherokee. Jeep is also working on a new Compass, more refreshes for the Grand Cherokee and Grand Wagoneer, and an internal-combustion powertrain for the Recon, while Stellantis said two models will start under $30,000 and nine will start under $39,000.
The plan places Jeep inside a broader Stellantis overhaul that also reaches Chrysler, Dodge and Ram. That matters because the company is not just filling out a single brand’s calendar; it is trying to rebuild its entire U.S. portfolio at once, after years in which parts of the lineup grew stale and overlap became harder to ignore.
Tim Kuniskis, speaking about one of the company’s upcoming products, described it as “essentially the next-generation Hornet, but how they should have done it the first time.” The line captured the tone of the presentation: more aggressive, more performance-minded and more willing to revisit vehicles that did not land cleanly the first time around. SRT treatment was also mentioned for non-Jeep models in the broader plan, suggesting Stellantis sees performance as part of the pitch across multiple brands, not as a side project.
What comes next is a rollout that will test whether Stellantis can turn a dense promise into showroom traffic. The Jeep Wrangler Scrambler is still presented as a future model, not one already on sale, and the company’s deadline stretches to 2030. If Stellantis delivers on the new nameplates, the refreshes and the pricing targets, it will have reshaped the U.S. lineup in a way that touches nearly every showroom door customers walk through.
