Havaianas and Isabel Marant have launched a flip-flop collaboration that pairs Brazilian comfort with Parisian boho style, sending one of summer’s most familiar sandals into a sharper, more fashion-forward lane. The collection arrives in two silhouettes, each offered in two colorways, with prices set at $120 for the reimagined classic Havaianas flip-flop and $190 for the new Havaianas Puffed.
The classic style keeps the shape people already know, but adds Isabel Marant’s signature prints and textured finishes. The Puffed leans into bold volume and a modern edge while still promising the lightness and comfort that have made Havaianas a global staple. Together, the two designs are meant to move easily from beach to city, giving the collection a laid-back but elevated summer feel.
Marant said the partnership represents the Brazilian quintessence of joy, freedom and summer “nonchalance,” a description that fits the brand’s easygoing image but also explains why this pairing feels less like a one-off logo swap than a deliberate style statement. The collaboration sits at the intersection of two labels that, in different ways, have built reputations on ease, instinct and self-expression.
Maria Fernanda Albuquerque said the launch “reflects a movement” the company has been building over time, adding that Havaianas can naturally exist within very different contexts without ever losing its Brazilian essence. That is the calculation behind the project: take a product long associated with beachwear and place it in a more urban setting without stripping away what makes it recognizable in the first place.
That balance is where the tension in the collaboration lives. The sandals are being presented as unexpected but authentic, with an unapologetic attitude that is supposed to make the jump from sand to sidewalk feel effortless. If the strategy works, the collection does more than extend a seasonal product line. It pushes isabel marant havaianas into the kind of crossover territory that can make a simple flip-flop look like a fashion move rather than a vacation afterthought.
