Dunkin’ is bringing back its viral Iced Beverage Buckets on May 22, putting 48-ounce servings of iced coffee or Refreshers back on the menu at participating locations nationwide. The limited-time Dunkin Bucket will be sold while supplies last.
The chain is pitching the oversized drinks as the kind of thing people can carry to beach days, road trips, backyard hangs and other summer outings. That timing gives the promotion a built-in audience: Dunkin’ Rewards members can already earn 3X points on Refreshers from May 20 to May 24 as part of the company’s Drink of the Week monthly bonus feature, then use an Afternoon Streak offer from May 25 to May 31 after 1 p.m. to get 50 base points or 100 boosted points each day they visit.
Alongside the returning buckets, Dunkin’ is also adding a new Cherry Lime Rickey Refresher, built with Black Cherry and Limeade flavors. Customers can also add Limeade to Raspberry Limeade, Coconut Limeade, Matcha Limeade and the Strawberry Dragonfruit Limeade Refresher, widening the summer lineup around the same time the buckets come back.
The offer fits a simple formula that has helped the dunkin bucket draw attention before: a big cup, a seasonal menu and a short window to buy it. By tying the return to points promotions and a fresh Refresher flavor, Dunkin’ is making the bucket more than a novelty and turning it into part of a wider push for afternoon and warm-weather traffic.
