Liverpool FC and adidas have unveiled the club’s new 2026-27 home kit, a deep-red Liverpool kit inspired by the strip worn during the 1989-90 title-winning season. The shirt is on sale now at the official LFC Shop, with availability also at Fanatics and adidas.

The launch is built around a set of AI reimagined visuals that bring Liverpool’s past and present into the same frame. Club legends Ian Rush, John Barnes, Alan Hansen and Bruce Grobbelaar appear in the campaign wearing the original adidas kit, while Florian Wirtz, Hugo Ekitike, Grace Fisk and Faye Kirby are shown in the new strip.

The old shirt is not just a reference point. The 1989-91 adidas strip became tied to Liverpool’s record-breaking 18th league title, won by nine points under Sir Kenny Dalglish, and it remains one of the club’s most recognisable designs. This new version is meant to draw on that memory without copying it, using a contemporary all-over graphic on a deep red base.

White detailing runs across the crest, adidas logo and trims, while the 97-emblem encased by eternal flames sits at the nape of the neck on the reverse of the jersey. Liverpool has also introduced a new name and number style for the back of shirt, and the full home set is completed with deep red shorts and socks.

The release does not stop at the home shirt. adidas has also launched a goalkeeper kit in Liverpool green with the same design language, along with the club’s new domestic training range, a new anthem jacket, DNA culture wear, stadium range, hats and accessories. The wider rollout gives the campaign a clear purpose: turn a beloved adidas look from 1989-91 into something a new generation can wear now, not just remember.

That is where the friction sits. Liverpool is selling nostalgia, but it is also asking supporters to accept a new interpretation of one of its most iconic adidas kits. The club is betting the link to Rush, Barnes, Hansen and Grobbelaar, plus the modern cast of Wirtz, Ekitike, Fisk and Kirby, will make the bridge feel natural rather than forced.

For Liverpool, the kit launch is both a commercial release and a message about identity. It reaches back to a title-winning era, updates the look for 2026-27 and puts the same design across matchwear, goalkeeper gear and training lines. The question now is not whether the reference will be understood; it is whether supporters see the new Liverpool kit as a true successor to the shirt that helped define an era.