Lee Cronin's The Mummy is heading to digital streaming this week, with Warner Bros. Home Entertainment set to release the R-rated horror film on premium video on demand on Tuesday, May 19. Viewers can buy the film for $24.99 or rent it for $19.99.
The move comes after a solid theatrical run that began when the film opened in theaters on April 17. Through Sunday, it had reached $29 million domestically and $59.1 million internationally for $88.1 million worldwide, a total that puts it far ahead of its $22 million production budget before marketing. In its first weekend, the film earned $13.5 million in North America and $21.5 million overseas, or $34 million worldwide.
Starring Jack Reynor and Laia Costa, along with May Calamawy, Billie Roy and Veronica Falcón, the film follows Charlie and Larissa Canon after their daughter disappears in Cairo and later reappears eight years later from a 3,000-year-old sarcophagus. That premise helped make Lee Cronin's The Mummy one of the more unusual entries in the long-running mummy movie genre.
The film is nearing the end of its domestic theatrical run, with 178 North American theaters over the weekend, but its numbers suggest the audience response has already done enough work for the studio. For Warner Bros., the digital release is the next step in a rollout that has already turned the movie into a financial success, and the home-entertainment schedule is now set: premium video on demand on May 19, then 4K Ultra HD, Blu-ray and DVD on July 14.
What comes next is simple. The box office chapter is closing, and the movie is shifting to at-home sales and rentals with a commercial head start that few horror titles get.
