Starbucks is putting its Bearista Glass Cold Cup Surprise Box Edition on sale Nov. 10 at select stores, giving holiday shoppers one of five seasonal Bearista characters in each box. The hand-blown glass cup costs $39.95, and the rare mystery bear in the mix is Goldie.
The timing is what is driving the rush. Starbucks announced the drop on Nov. 9, and the company also opened a limited early online sale for Starbucks Rewards Reserve members on Starbucks Shop beginning at 1 p.m. EST, 10 a.m. PST, with each member limited to one box. In stores, customers may buy up to two Bearista Surprise Boxes, but the quantity is limited, which puts collectors on the clock before the wider release even begins.
Each Bearista Cold Cup comes with a personality card that spells out the character’s vibe, holiday tradition and signature Starbucks beverage order, a detail that makes the release feel more like a collectible lineup than a standard cup launch. The five seasonal characters are Reiny, Joy, Aspen, Bunny and Goldie, with Goldie described as a rare mystery bear that has not been revealed yet.
The launch also fits into a broader holiday push from Starbucks. The Bearista characters follow earlier character cups introduced this year, including the Soccer Bearista, Pink Bearista and Snoopy Glass Cold Cup, and they arrive after Starbucks released its holiday cups in stores on Nov. 5 alongside its holiday menu. That menu added the Tiramisu Velvet Latte, Tiramisu Velvet Cold Brew and Apple Pomegranate Refreshers and brought back the Peppermint Mocha, Caramel Brulée Latte and Sugar Cookie Latte.
What is not known is how many surprise boxes will actually be available. Starbucks has said the release is limited, but it has not given a store-by-store count, which leaves the final supply question unanswered even as the first sales window opens. For shoppers who want a Bearista, the next confirmed step is simple: the boxes reach select stores on Nov. 10, and the early online window for Reserve members is already underway.
