Brooks Running and the Seattle Seahawks have launched a new Pacific Northwest partnership, and the running brand has named Cooper Kupp one of three new global athlete ambassadors. The move ties a major NFL team to a company built around the run, with Brooks now set to be the Seahawks' Official Running Partner.
The announcement matters now because it does more than put a familiar football name on a sports marketing list. Brooks said Kupp, Maddy Westbeld and Oscar Bobb are its new global athlete ambassadors, giving the company three fresh faces as it pushes deeper into team sports while keeping running at the center of the message.
Brooks and the Seahawks said the partnership reflects a simple idea: forward momentum on the field starts with the run. That is why the brand will use Seahawks gameday moments to connect with the 12s, while also turning the deal into a package of youth and community programs that reaches beyond the stadium.
Each week during the high school football season, Brooks will present the Seahawks' Coach of the Week program and provide footwear, gear and a $1,000 donation to the selected coaching staff. The companies will also support girls' flag football through the Seahawks' Girls Flag Football Coach and Player of the Year recognition program, with All Coaches and Players of the Year for both tackle and flag receiving $2,000 donations. In addition, the Seahawks will amplify Brooks' Future Run Team Grant program with recognition at a winter home game.
That last piece shows how far the partnership stretches. Future Run already provides gear and a $1,000 grant to underserved high school track and cross-country teams across the U.S., and each season it includes 15 grants to Washington schools. The new deal plugs that existing program into Seahawks visibility, giving the grant work a larger stage in the same state where the partnership is rooted.
There is also a small mismatch in the marketing that makes the announcement stand out. Brooks is a running company, but Kupp is a Seahawks wide receiver, not a runner. That makes his ambassador role less about a straight product fit and more about how the brand wants to borrow the reach of a high-profile NFL player while selling the idea that running power, football speed and community sport all belong in the same frame.
Brooks did not spell out how long Kupp will serve or what exact appearances or campaign duties he will have, leaving the ambassador label broader than the rest of the partnership. What is clear is the direction of travel: Brooks is using the Seahawks deal to widen its audience, and it is doing so with youth grants, coach recognition and game-day exposure that will now roll out across the season.
