The Tampa Bay Rays have launched a Devil Rays Deal for Friday home games, giving each ticket buyer $10 in Burst Bucks at Tropicana Field and setting the promotion to run through the regular season’s conclusion. The first run begins July 10, the same day the club starts Longo's Legacy Weekend for Evan Longoria.
For fans looking at why Longoria is back in the spotlight now, the answer is the three-day tribute attached to the opener. July 11 brings an Evan Longoria Snapback Hat for the first 10,000 fans, sponsored by Union Home Mortgage, and July 12 brings an Evan Longoria Bobblecard for the first 10,000 attendees, sponsored by DEX.
The Friday package is broader than the giveaway alone. Burst Bucks are loaded into the Rays Wallet in the MLB Ballpark app and can be used at the team store and concession stands, while a pre-game happy hour at the Rays Hall of Fame Bar and Grill drops 12-ounce draft beers to $5 from gate opening until the first pitch. Throwback Devil Rays jerseys will also appear every Friday during the promotion.
The weekend built around Evan Longoria is also being staged at a larger scale than a routine promotion. Rob Zilla designed three unique 11-by-17-inch posters, with the first 5,000 arrivals at each game getting one; fans who collect all three can arrange them into a single design. The club also opened the upper deck for Longo's Legacy Weekend, a quiet signal that demand was expected to be higher than usual even though no one has said how tight ticket availability might be.
That is what makes the timing matter. The Rays are not just selling a Friday perk; they are tying the first installment to a weekend built around Longoria’s Hall of Fame induction and number retirement, then stretching the value of the offer across every Friday home date left on the schedule. For anyone planning a trip to Tropicana Field, the next checkpoints are the July 11 and July 12 giveaways, followed by the same Friday deal every week until the regular season ends.
