Reading: Us Open Purse takes back seat as USGA chooses Shinnecock Hills

Us Open Purse takes back seat as USGA chooses Shinnecock Hills

Published
3 min read
Advertisement

Shinnecock Hills is hosting the 2026 U.S. Open this week even though the USGA knew the venue would bring fewer tickets sold, higher logistical costs and a smaller crowd than more commercially efficient sites. By Saturday morning, Wyndham Clark was leading the field at 7 under par heading into the fourth and final round, while the championship itself was already making the tradeoff plain in the stands.

The setup in Southampton, N.Y., is the sixth U.S. Open at Shinnecock Hills, a course that first staged the championship in 1896 and last did so in 2018. The USGA made 30,000 tickets available for tournament days, but only 21,000 fans entered on Thursday and 27,000 on Friday, numbers that sat far below the bigger totals the group says it has seen at other venues.

Mike Whan said the USGA puts cathedrals first in its decision process, and that operations and revenues are not near the top of the list when it decides where to play the U.S. Open. That approach comes with a price. The USGA sold 25 percent fewer tickets at Shinnecock Hills than at Oakmont Country Club in suburban Pittsburgh and faced higher infrastructure and logistical costs at a venue that is not built for mass arrival.

- Advertisement -

Whan said there was no way there would ever be more than 155,000 total fans at Shinnecock Hills this week. He said Oakmont probably drew closer to 215,000 and Pinehurst about 250,000 in 2024, a gap that helps explain why Shinnecock Hills falls short on volume even as it rises on prestige. The USGA can choose venues like this because Pinehurst and Oakmont created the commercial room to do it, but the numbers also show how much attendance it gives up to protect the championship setting.

That is the friction inside the decision: the USGA is not trying to maximize the Us Open Purse of its own event week, but to preserve the kind of test it believes makes the championship matter. Shinnecock Hills, on the South Fork of eastern Long Island and about 90 miles east of Times Square, is hard to populate and expensive to operate, yet the USGA keeps returning because it wants difficult courses, not easy business.

Clark still has a round to finish, and the final score will decide the champion. The venue question is already settled in a different way: the USGA chose the course it wanted, accepted the smaller gate and ate the cost.

Advertisement
Share This Article