Roku, Inc. drew a fresh wave of Wall Street attention on Friday as 26 research firms gave the stock an average recommendation of Moderate Buy, with 22 analysts rating it a buy and four calling it a hold. The latest round of reports also pushed several price targets higher, leaving the average one-year target at $145.2917.
That matters because the new targets were set alongside a series of changes from major firms. Wells Fargo & Company raised its price objective on Roku from $137.00 to $167.00 and reiterated an overweight rating on Friday, while KeyCorp lifted its target from $140.00 to $150.00 and also stayed overweight. Pivotal Research reaffirmed a buy rating and increased its target to $160.00, and Susquehanna moved its objective to $160.00 from $130.00 with a positive rating.
The one note that cut against the broader optimism came from Moffett Nathanson, which kept a neutral call and a $100.00 target on Roku earlier this year. That lower view sits well below the rest of the street, but it did not change the overall consensus, which remains tilted toward buying the shares.
Investors are also weighing insider activity. Gilbert Fuchsberg sold 9,593 shares of Roku stock on Friday, May 1, at an average price of $125.52, for total proceeds of $1,204,113.36. After the sale, he still owned 50,863 shares valued at about $6.38 million, and the transaction reduced his stake by 15.87%. The sale was made under a pre-arranged Rule 10b5-1 trading plan.
The larger backdrop is that insiders have sold 696,631 shares worth $77,636,680 over the past 90 days, while corporate insiders still own 13.45% of Roku's stock. That does not by itself say where the shares go next, but it does show a company with heavy analyst coverage, rising target prices and a meaningful amount of insider selling landing in the market at the same time.
