Deliveroo has turned Peter Crouch into dinner, launching a limited-edition 6 ft 7 in Pizza Crouch to mark England’s first game. The oversized pie, made with Crouch and Abbey Clancy, is being pitched as a match-day centrepiece for football fans who would rather stay on the sofa than leave for food.
The timing is what gives the idea its bite. Deliveroo is opening interest from 10am on 15 June, with deliveries scheduled for 17 June in London and 19 June in Edinburgh, but only Deliveroo Plus customers can get hold of it. For anyone searching the name Peter Crouch today, that scarcity is the point: this is not a menu item sitting around for the tournament, but a one-off tied to England’s opening fixture and a narrow delivery window.
The pizza itself is built to be as theatrical as the former striker’s height. It measures 6 ft 7 in, the same as Crouch, and comes as three-quarters margherita and one-quarter Hawaiian, with 30 servings in total. Deliveroo says pizza is among the most popular foods for watching football, alongside burgers, chicken and curry, and Crouch said the whole point was to make sure nobody has to miss a goal while fetching another pie from the oven.
“Watching football with your mates is one of life’s greatest pleasures,” Crouch said, adding that the worst part is missing a goal because you are getting another pizza out of the oven. He said Deliveroo’s Pizza Crouch solves that problem and called it an honour to be entering people’s living rooms in pizza form, keeping watch parties fuelled during the football this summer.
Deliveroo framed the launch in the same terms, saying no one wants to step away from the action during summer’s biggest football tournament and that fans need something to keep them fuelled for the full 90-minute emotional rollercoaster. The pizza will come in a made-to-measure 6 ft 7 in box and a custom Deliveroo teal delivery bag, but the limited slots mean not every interested fan will get one, even in the two cities where it is available.
That leaves the launch with a built-in contradiction: a product sold as a watch-party essential, yet restricted to a small slice of subscribers and a pair of delivery dates. For fans in London and Edinburgh, the race is not just to register interest, but to be ready when the tickets go live and the summer football starts to fill up the calendar.
