Telemundo is widening its FIFA World Cup 2026 coverage far beyond the TV set, putting all 104 matches on Peacock and adding a new digital package built for fans who live on phones, tablets and connected TVs. Joaquín Duro, who oversees sports at the company, said the goal is to deliver the most immersive Spanish-language World Cup experience ever.
That answer matters now because fans already searching for where to watch World Cup 2026 in Spanish are looking for the clearest path to every match, not just the big ones. From June 11 to July 19, Telemundo will spread coverage across streaming, social, creator-led content and nonstop digital programming, with Peacock serving as the streaming home for every game and more than 700 hours of World Cup programming.
The company is also adding features meant to keep viewers inside its ecosystem once the tournament starts. A new Spanish-language World Cup Hub will gather live matches, replays, schedules, team and group news, and vertical highlights in one place. Visión de Campo will give mobile users a vertical viewing option with access to Team A and Team B cameras alongside the main broadcast, while Google Search OneBox integrations, YouTube Official Cards and Telemundo’s Video Tagging Assistant will surface highlights, schedules and trending moments in real time.
The strategy is built on what Telemundo learned in Qatar. During the 2022 World Cup, it generated 22.1 billion total minutes across its platforms, up 45% from 2018. Streaming climbed from 9% to 30% of total viewing, connected TV accounted for 54% of digital consumption, and 35% of Peacock’s World Cup streaming audience was non-Hispanic. Those numbers help explain why the company is leaning harder into digital access now, even as Peacock remains the exclusive streaming home for all 104 matches.
What Telemundo has not yet spelled out is what it will cost, if anything, to reach the full package. For now, the most important shift is already set: Spanish-language fans in the U.S. will not be limited to a broadcast feed when the tournament opens next summer, and Duro is betting they will want a World Cup built around every screen they use.
