The Minnesota Timberwolves unveiled a new logo, uniforms and court design on Sunday at Target Center, setting up a fresh visual identity for the 2026-27 season. The new look pulls in subtle references to the Old Shep era while also carrying forward the tree-lined imagery fans have associated with the franchise for decades.
The reveal was made in front of fans and media, and team president Matt Caldwell said the organization wanted something that felt rooted in Timberwolves history without being trapped by it. He said the goal was to capture the pieces of team basketball that different generations of supporters have connected with, while still fitting the culture around the franchise today. He added that the franchise wanted to create a look the entire state could rally behind.
That matters now because the Timberwolves are coming off their fifth straight trip to the NBA Playoffs, a run that includes a No. 6 seed this spring, two straight trips to the Western Conference Finals before this season and a trip to the semifinals this year before losing to the San Antonio Spurs. The team’s new identity also uses evolved versions of the original blue, green and white palette, with the trees woven into the design rather than simply revisited as a throwback.
Team officials were careful to frame the project as forward-looking, even as it nods to earlier Timberwolves eras and legacy uniforms. The franchise said the design direction grew out of years of fan feedback and that the most resonant parts of team history were folded into the new look because they still speak to the present. That leaves one detail fans will be watching for next: the first game on the 2026-27 schedule when the new uniforms and court finally make their debut.
