OXEN Sports has unveiled its 2026 7 in 7 Limited Edition Challenge Range with Kevin Sinfield CBE, tying a new product launch to the final year of the fundraising campaign that has become one of rugby league’s defining acts of solidarity. Twenty per cent of all proceeds from the range will go directly to Sinfield’s September challenge, with the money split across charities supporting people affected by Motor Neurone Disease in the UK and Republic of Ireland.
The launch lands now because Sinfield and his team are preparing for September’s seventh and final annual 7 in 7 challenge, a seven-day test that will see them run an ultra-marathon every day across all 12 English Super League grounds before finishing at Old Trafford ahead of the Betfred Super League Grand Final. For readers following Sinfield’s work, it is the latest sign that a campaign built on endurance and grief is moving toward its closing chapter.
This is the third year in a row that OXEN has worked alongside Sinfield and the 7 in 7 team, and the company says it has already helped raise more than £300,000 for MND charities since first supporting his fundraising efforts. Lee Jenkinson said everyone at OXEN was proud to launch the 2026 range and continue backing Sinfield, the team and the MND community, adding that the brand knows there is still much more to do.
The challenge itself was inspired by Rob Burrow CBE, Sinfield’s close friend and former Leeds Rhinos teammate, whose own campaigning transformed public awareness of Motor Neurone Disease. That history still gives the project its force: this is not just a retail tie-in, but a campaign that has repeatedly turned rugby league’s profile into money for families facing a devastating diagnosis.
What happens next is clear enough. The range is on sale now, the September run is next, and the final 7 in 7 effort will test whether the momentum Sinfield has built can keep matching the scale of the need it was created to meet.
