Titaníque’s Broadway cast has taken the joke all the way to the St. James Theatre, with Marla Mindelle performing “My Heart Will Go On” and Melissa Barrera and Constantine Rousouli singing “To Love You More” in new performance videos tied to the show’s Broadway run. The numbers land as the campy Titanic send-up continues to turn itself into a serious awards player, with four Tony Award nominations now attached to the production.

That is a sharp turn for a musical that began as a one-night-only concert in Los Angeles in 2017 and spent years building a cult following before reaching Broadway. Titaníque began previews on March 26 and officially opened at the St. James Theatre on April 12, with Tye Blue directing a production that reassembled much of the original creative team.

The latest clips are designed to sell the show’s appeal in the plainest way possible: let the cast sing Céline Dion power ballads and let the gag do the rest. Mindelle’s Broadway bow of “My Heart Will Go On” is the kind of showcase that explains why she is up for Lead Actress in a Musical, while Layton Williams, who is reprising his Olivier-winning work from the musical’s recent London premiere, is nominated for Featured Actor in a Musical. The other two nods are for Best Musical and Best Book of a Musical.

That awards attention sits neatly, and a little improbably, beside the show’s comic DNA. Titaníque is still a broad, wink-heavy send-up of the 1997 film Titanic, set to Céline Dion songs, even as Broadway voters have placed it in major categories usually reserved for more conventional fare. It is the same kind of friction that helped the show travel from New York’s Green Room 42 in 2018 to a fully staged Off-Broadway production in 2022, then on to a three-year run at the Daryl Roth Theatre that ended last year.

By now, Titaníque has also picked up momentum far beyond New York, with stagings in Australia, Canada, London’s West End, Chicago and Paris. The unanswered question is not whether the show can get laughs — it already has those — but whether the Broadway performances and videos can keep converting that cult energy into votes. If they do, the St. James Theatre run may be remembered as the moment a joke about Titanic became one of Broadway’s most unlikely awards stories.