CLIF BUILDERS has launched a White Fudge OREO-flavored protein bar in East Hanover, New Jersey, adding a new option to its high-protein snack line just as shoppers look for bars that can do more than taste good. The new product is available now at Amazon and select retailers nationwide, including Albertsons, Meijer and Hy-Vee, with a suggested retail price of $1.99 to $2.29 per bar.
The timing matters because the company is leaning harder into its OREO partnership platform in 2026 after what it called strong success from the first BUILDERS OREO-flavored launch in 2025. This time, the bar is built around the classic cookie sandwich idea, with a crunchy texture, a creamy white fudge coating and a dark cocoa drizzle. Each bar has 20 grams of plant-based protein plus carbohydrates, which puts it squarely in the post-workout recovery lane even as it is sold as an indulgent treat.
Saurabh Kaushik said the BUILDERS brand is focused on making high-protein bars that deliver what consumers really want: indulgence and taste. That pitch sits at the center of the new release. The bar is meant to read like a dessert-inspired snack, but it is also being marketed for recovery after exercise, a blend that has become familiar across the protein aisle and one that companies keep pushing as consumers want convenience without giving up flavor.
The new flavor also shows how much room CLIF BUILDERS still sees in its own lineup. Alongside Chocolatey Peanut Butter and Reduced Sugar Crispy bars in Almond Salted Caramel, the brand is using the Oreo name to widen its reach without moving away from its core identity as a protein bar maker. The unanswered question is how long this White Fudge OREO version will stay on shelves, because the company has said it is available now but has not given any production totals or a timetable for what comes next.
