Jennifer Lawrence was spotted leaving her New York City home last week with Cyklar's Modern Patchouli Perfume Oil clipped to her keys, turning a small carryall detail into the latest celebrity beauty talking point. The roll-on fragrance costs $24, but it has a much pricier feel than its tag suggests.

That is why the sighting is getting attention now. Lawrence has long been framed as a summer street style muse, and this was a neat match for that image: an easy-to-carry perfume oil that fits the rhythm of city life and still reads like a polished accessory. Cyklar also offers bag charms designed to attach to a purse or keys, which makes the keychain detail part beauty trick, part style move.

The scent itself is built as a warm, sultry blend of coconut water, pistachio, mimosa, vanilla absolute and patchouli, a combination meant to feel soft but not simple. Claudia Sulewski, who founded Cyklar, said the fragrance was described to her as smelling like summer in a bottle, and that line fits the way the product is being sold: as an It-girl option with a fragrance profile that feels far above a low price point.

Cyklar's Perfume Oils launched in January of last year, and the brand has clearly been aiming for portability as much as polish. The roll-on format and the bag charm add-ons make that plain, and Lawrence carrying the perfume on keys gives the idea a celebrity stamp. What is not clear is whether she wears it regularly or whether this was a one-off street-style moment, but the image does what the brand needs most: it makes a $24 perfume look like the kind of thing people will want to hunt down.