Billie Eilish was seen with red hair in new photos and video posted May 28, stepping out in a brown robe before later leaving her hair appointment in an Avril Lavigne tank top and baggy black shorts. Her long auburn hair was worn straight with a side part, a sharp change from the lighter roots she had shown weeks earlier.
The new look is being read as a return to a familiar shade, but it is not the first time Eilish has gone red. She last called herself a redhead in 2021, when she wrote, “Took the blonde out and went red for a week hehe,” though that color was closer to strawberry blonde than a true red. She also sported cherry red roots in 2023, part of a pattern that has kept her image in motion even as she is usually identified with jet-black hair.
This is her second hair transformation in the past few months. On April 16, 2026, she appeared at CinemaCon 2026 in Las Vegas with noticeably lighter roots, and brunette strands were visible around the crown of her head the day before this story was published. That matters because Eilish has long been tied to a signature dark look, even though her natural hair color is dark blonde and she wore bleached hair for years before these recent shifts.
The friction is simple: the red is being sold as a comeback, but it is also a reminder that her hair changes rarely stay put for long. The 2021 version was not the same deep red many fans may be picturing now, which makes this reveal feel less like a revival of an old era than another quick reset in a string of them.
What happens next is still open. Eilish has not said whether she plans to keep the red hair or move on again, and that uncertainty is part of the draw. For now, the May 28 photos are the clearest public look yet at her latest turn, and they show a singer who can change her image in a matter of weeks without losing anyone’s attention.
