As Ever, Meghan Markle’s lifestyle brand, marked eight years of her marriage to Prince Harry with a post on Instagram that tied the couple’s anniversary to a $64 candle. The account described the moment as “the feeling of warm sunshine and blue skies, surrounded by love and laughter,” and said it was celebrating “8 years of our founder @meghan and Prince Harry’s love story.”
The post linked to Signature Candle No 519, a product the website says is “bright and refreshing,” with notes of Moroccan mint, white tea leaves and cardamom. The candle is priced at $64, or roughly £48, and the site says it “evokes the freshness of a day in the English countryside.”
That makes the anniversary more than a personal milestone. It is also a sales moment for As Ever, which frames the candle as part of Markle’s growing lifestyle brand and packages the couple’s marriage into a product pitched to shoppers. The brand’s use of a wedding anniversary to promote a candle shows how closely Markle’s personal life and business remain linked.
The timing carries an extra layer because Markle has not set foot in England since September 2022, excluding Heathrow stopovers. That detail underlines how far the royal couple’s public life has shifted away from Britain even as the anniversary is still being used to sell a product evoking the English countryside.
For Harry and Markle, the milestone is straightforward: they have been married for eight years. For As Ever, the question is whether a personal celebration can also move merchandise. The company has already answered that by putting the anniversary at the center of the pitch and attaching it to a candle built around a romantic image of the life the couple no longer lives in public.
