GMA Deals & Steals unveiled a Beauty Bonanza on May 19, 2026, setting off a one-day sale that cut prices by as much as 65% across a lineup built for the spring-to-summer shift. The offers started at $3 and included Laura Geller Beauty, Murad, Saint Jane, R+Co Hair Care, Wonderskin and Wildpier Beauty.
The deals air on Good Morning America during the weekday broadcast from 7 to 9 a.m. ET, then go live exclusively on GMADeals.com the same day. They remain available until midnight PT, while supplies last, giving shoppers a narrow window to grab the markdowns before they disappear.
Tory Johnson, who joined Good Morning America as a workplace contributor in 2004 and created the Deals & Steals segment, anchored the latest Beauty Bonanza around summer beauty solutions. Murad offered 50% savings on clinical-strength skincare, including the Superactive Moisturizer SPF 50: Brightening, which has an enhanced vitamin C formulation with 10 times more vitamin C than the previous generation. Saint Jane cut its botanical-infused serums and lip oils by 50% to 52%, with the Star Flower Niacinamide Serum featuring micro pearls packed with nutrient actives that burst on contact. Laura Geller Beauty offered discounts of 50% to 65%, R+Co Hair Care marked down products by 50% to 59%, Wonderskin gave 50% savings on long-wear makeup, and Wildpier Beauty sold handmade exfoliation tools at half price.
The pitch is straightforward: pre-vetted products, deep discounts and a short buying window that pushes viewers from the morning broadcast to the website before the clock runs out. Customer support is available through [email protected], but the real pressure is time, not choice, because the sale ends at midnight PT and the inventory is limited.
