A large swath of Hell, Michigan, the tiny tourist hamlet near Pinckney, has been listed for sale at $625,000, putting one of the state’s most offbeat attractions on the market with more than seven acres, four parcels and two buildings along Patterson Lake Road.
The listing includes the established HellMI LLC, the Hell’s Chapel of Love and a mix of on-site businesses and novelty draws that have turned the property into a destination for visitors looking for a devilish stop in Livingston County. John Colone, who built much of the site, said the business will keep operating daily while he looks for a buyer and that his family is not interested in taking it over.
The sale also comes with numbers that show the business is more than a roadside joke. Colone said HellMI LLC brought in more than $327,000 in gross income in 2024, and he described the property as “an extremely creative and multi-faceted business with literally 10 different mini-income sources accomplished on-site.”
That income is spread across a 2,000-square-foot former restaurant and a 1,644-square-foot active retail shop that houses Screams Souvenirs and the Crematory ice cream spot. The site also includes a putt-putt course, a scattering yard for ashes and the Locks of Love Bridge, along with the chance for customers to become mayor of Hell for the day or the hour, graduate from Damnation University, buy a piece of Hell or send burnt mail from the post office.
Colone said the business has drawn people from all over the world, and he pointed to the busiest year on record, when it handled over 400 weddings. The listing also excludes the separately owned Hell Saloon, which sits nearby but is not part of the deal.
Hell, Michigan, has long traded on its name, but the property now on the market shows how far that theme has been developed. Colone said he transformed the land from the ground up with puns and fun ideas, and on May 20 he walked through the site one last time to explain how it all came together. Whoever buys it will be taking over not just land and buildings, but a ready-made attraction with a proven customer base and a set of oddball revenue streams already in place.
Colone said he is ready for retirement, and the sale marks a handoff for a place that has become one of Livingston County’s most recognizable stops.
