Liverpool FC and adidas have unveiled the club’s new home kit for 2026-27, a deep-red strip that reaches back to one of the most familiar looks in the team’s history. The shirt draws its inspiration from the adidas design worn in Liverpool’s 1989-90 title-winning season and is available to buy now through the online store, the LFC Store app and official LFC stores in the UK and overseas.
The club said prices have been kept the same as last season, with season ticket holders and All Red Full, Light and Junior members eligible for a 10 per cent discount. Worldwide shipping is available through UPS, while supporters in the UK can get free delivery when they spend over £100. The club also says fans can shop now and pay later with PayPal, which it describes as its preferred digital payment method.
The original adidas strip from 1989 to 1991 became closely tied to the side that won a record-breaking 18th league title, and the new version is built as a tribute to that era. The home shirt uses a deep-red base with a contemporary all-over graphic, along with clean white detailing on the club crest, adidas logo and trims. A new LFC name and number style has also been introduced for the back of the shirt.
The full home set is completed with deep-red shorts and socks, while adidas has also launched a goalkeeper kit using the same design in a distinctive LFC green colourway. The release goes well beyond matchwear, adding a new domestic training range, an anthem jacket, DNA culture wear, a stadium range, hats and accessories.
That wider launch matters because Liverpool is not just selling a shirt today; it is reopening one of the club’s most marketable identities and tying the 2026-27 season to a kit that already carries strong memory value. For supporters, the familiar red, the white trim and the link to 1989-90 are the point. For the club, the rollout turns a historical reference into a full retail push from the first day it goes on sale.
