Netflix is taking Kpop Demon Hunters off the screen and onto the road. The company said at its 2026 Upfronts presentation that it is teaming with AEG Presents on a live experience and world tour built around the animated hit, with fans already able to join a waitlist for information on tickets and the cities the production will visit.
The move gives Netflix a new way to extend a title that has already become its most popular film ever. Kpop Demon Hunters pulled in another 25.4 million views from August 18 to August 24, bringing its total to 236 million views since its June 20 premiere, and Netflix said it was the most-watched title in the company’s history over a six-month period. The film also amassed 482 million views in the second half of last year, a run that helps explain why the streamer is now treating it less like a one-off release and more like a franchise.
Bela Bajaria, Netflix’s chief content officer, said the film’s creators did more than find an audience. “With KPop Demon Hunters, Maggie and Chris didn’t just reach audiences, they ignited a global fandom that crossed languages, generations, and genres,” she said. Bajaria added that Netflix is “incredibly proud to deepen our partnership with them and, together with our partners at Sony Pictures Animation, build this universe in ways that will surprise and delight fans all over the world.”
The live tour is being described as a global experience that will bring elements of the film to life. Exact cities, dates and on-sale details are still to come later this year, but Netflix has already set up a waitlist and is directing fans to sign up on its website for updates.
The tour announcement arrives as Netflix keeps widening the world around the film. Earlier this year, the company confirmed that a sequel was already in the works, with Maggie Kang and Chris Appelhans returning as directors and Sony Pictures Animation producing. The original film won two Oscars, for Best Original Song and Best Animated Feature, giving Netflix both a commercial juggernaut and an awards winner to build around. The open question now is how much of that audience will show up in person when the platform finally puts Kpop Demon Hunters onstage.
